There are currently over 5 billion mobile phones in the world, and every one of them can send and receive a text message. This penetration along with the ultra-high read rates of text messages (98% of text messages sent are read, 90% within 10 minutes) presents.
In The UK alone over 265 million text message are sent every day. SMS is simple, reliable and immediate and most importantly at a time when all businesses are watching their bottom line, it is an extremely cost effective way to communicate with your customers.
So how can it work for hard pressed retailers?
A good text messaging marketing campaign is very flexible and can help you generate additional sales and can also help you enhance your customer relationships. So think carefully about what you want to achieve. Text Messaging can be used for sales promotions, as part of a loyalty campaign or customer retention campaign, as an event notification tool or simply as a way to increase brand visibility. SMS also has an immediacy and a personnel element that other forms of direct marketing lack. So as you embark on your SMS marketing campaign try and utilise these unique advantages of SMS to get the most from your campaign and gain the maximum benefit for your business.
Use SMS to Engage Your Customers & Build Your Database
Adding a call to action to existing advertising campaigns is a great way to get customers to join your text messaging program as well as enhancing your relationship with your customer. For example running a mobile competition where customers “Text your answer followed by your name to…” will quickly build up your “mobile club”. You can even automatically send back a Thank You text message to the customer with a promotional offer which will drive further sales e.g. “Thank you for entering. Show this text with your next purchase to get 10% off”. This can also be a great way to shift old/expiring stock e.g. “Thanks for entering. Get 50% off product x when you show this message”.
Convert your Mobile Club into increased Sales how to find hidden text messages on phone
One of the great advantages of a text message marketing campaign is that you will be marketing to customers with a genuine interest in your products and services. It is an extremely targeted form of advertising. There is also an immediacy about SMS that other forms of advertising lack. For example, what other form of advertising can get a promotional offer to thousands of customers that you know have previously purchased from your business in a matter of minutes.
So make use of that power. If you are having a slow day try sending an offer that expires that day e,g, “10% off all purchases of product X before close of business today”. If your business has stock that expires, SMS can be particularly powerful allowing you to create and send an offer in minutes to shift stock that needs to be sold today.
Offer value and make it relevant
When your customers opt-in to your “mobile club” they are entrusting you with their mobile phone number. It is important not to abuse this personnel piece of information. So think about the frequency of the offers you send. Do not bombard your customers with messages and only send a message when you have something worth saying. It is always a good idea to send your mobile club discounts/offers that are not available to customers who are not members of your mobile database. Not only will this encourage customer loyalty it will also help build up your mobile database as other customers hear about the value on offer.